The annual festival shows alternative fashion designs as well as works by original trendsettters, according to organiser Dynand Fariz.
"It's kind of like Indonesia's Rio de Janeiro Carnival," Dynand told Indonesian travel website IndonesiaLogue.
It was estimated more than 150,000 people turned out to watch the spectacle, which this year included a display by a group from the island of Borneo that was inspired by Kalimantan's exotic wildlife.
The island - Indonesia's largest - is under threat of environmental destruction and the organisers wanted to use the festival to highlight the plight of its animal and plant life.
Come to Jember at 3 August 2008